DTCStrategyWine Marketing Personalization: Using data to improve every aspect of the customer experience “What does personalization really mean?” Long gone are the days when adding a *|FNAME|* merge field to your email or mailer was the equivalent of…Pix TeamJanuary 29, 2019
AnalyticsStrategyWine Marketing Audience Analysis – Who Is Your Customer? Who is My Customer? For many wine brands, answering this seemingly simple question can be rather daunting. And for good reason, the data sources required…Pix TeamDecember 11, 2018
