DTCStrategyWine Marketing Identifying and Activating Intervention Strategies within DTC Forget the Marketing Funnel The traditional idea of the customer journey is focused on the concept of the customer funnel. Driving a customer from awareness…Sara RedahanFebruary 17, 2020
DTCStrategyWine Marketing Personalization: Using data to improve every aspect of the customer experience “What does personalization really mean?” Long gone are the days when adding a *|FNAME|* merge field to your email or mailer was the equivalent of…Pix TeamJanuary 29, 2019
DTCWine Marketing The Tech, Services and HR Costs of Running a Good Wine DTC Program After publishing the DTC Vendor Prism, I got a myriad of requests from wineries about costs, benchmarks, etc. A lot of people also asked which…Pix TeamMay 15, 2018