How to Experiment and Automate Success We talk about all kinds of data principles to help you sell more wine. Experimental design, A/B testing, audience segmentation, multivariate testing, conversion rate...
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Forget the Marketing Funnel The traditional idea of the customer journey is focused on the concept of the customer funnel. Driving a customer from awareness and interest down into a...
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Build Sustainability into Serving and Retaining Your Customers In the last few years, wineries have been inundated with marketing terms. There’s been lots of talk of Customer Journeys, Marketing Automation,...
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2019 Consumer Engagement Trends for the Top White Wine A couple of weeks ago we analyzed and reported on the consumer engagement trends for the…
At Emetry, we spend a lot of time looking at data that can tell stories about how consumers are engaging with wine brands. For this…
Customer Profiling There are many methods and techniques you can use to understand your customers, and customer profiling is arguably one of the most popular of them. While there are...
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Measuring Consumer Engagement of Wine Varietals In our work with wine brands, we study consumer engagement across the entire spectrum of wine varietals. Recently, our…
The Pyramid of Influence is an excellent comprehension tool for understanding wine buyers. As the Emetry data science and analytics teams zero in our focus…