How to Experiment and Automate Success We talk about all kinds of data principles to help you sell more wine. Experimental design, A/B testing, audience segmentation, multivariate testing, conversion rate...
Using Data is Not Just a Starting Point My educational background is deeply steeped in research methodology, testing and measurement, and data-based decision making. This grounding in research design has...
I have always maintained that a data-driven culture has an important place at the table. In my time in a workplace, I’ve been incredibly fortunate to have so many quants...