NAPA, CALIFORNIA, AUGUST 2019. – Emetry, a fast-growing software company focused on providing data-driven insights to help wine brands spot opportunities, announced today they appointed Michael McGregor to the role of Chief Operating Officer and Chief Financial Officer. McGregor brings his leadership skills and expertise as an operations and financing executive to the Emetry team during a period of rapid growth. As COO/CFO, McGregor will focus on building a solid organizational and partnership structure to support this growth.

“Michael has time and again demonstrated his ability to build solid operational platforms to facilitate rapid but organized growth for early-stage companies”, said Emetry CEO Paul Mabray. “We are thrilled to have such proven experience on our management team as we continue to expand our software and customer base.”

Prior to joining Emetry, McGregor spent the past twenty years leading and advising emerging growth digital companies, particularly those taking advantage of the power of data and information application. He also played a key role in the successful launch of both Naked Wines’ and Wine Owners’ into the US market.

“The wine industry is ripe for the intelligent use of data and information to target customers’ needs and preferences more effectively and efficiently, and Emetry has put together an extremely impressive team of both trade and technology veterans to build and deliver software that makes this simple,” said McGregor. “I’m delighted to join the team and am already thoroughly enjoying the enthusiasm demonstrated by our existing customers using our products and services.”

McGregor earned his MBA in International Business and MA in Asian Studies from Cornell University and MEng in Engineering from the University of Strathclyde. In addition to his professional accomplishments, McGregor is an avid cyclist, rock climber, and food and wine lover.

 ABOUT EMETRY: Emetry is a Napa, CA-based software company focused on providing data-driven insights to help wine brands spot opportunities. The collaborative approach we have forged with wineries and data partners is unearthing the answers needed to drive consumer relationships, direct-to-consumer sales, and distribution growth.