2019 Consumer Engagement Trends for the Top White Wine
A couple of weeks ago we analyzed and reported on the consumer engagement trends for the king of red grapes, Cabernet Sauvignon. This week we’re taking a look at Chardonnay trends. Here is the 2019 leader, faller and grower for the top white wine.
Category Leader: Rodney Strong’s Chardonnay leads all brands in consumer engagement during the first four months of 2019, accounting for 11.2% of total Chardonnay consumer engagement.
Fastest Grower: Far Niente’s Chardonnay experienced an average of 40% more consumer engagement during the first four months of 2019.
Fastest Faller: Chateau St. Jean’s Chardonnay experienced an average of 43.9% decline in consumer engagement during the first four months of 2019.
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