Who is My Customer? For many wine brands, answering this seemingly simple question can be rather daunting. And for good reason, the data sources required…
Read More
The Journey into Wine Begins with Engagement Immerse yourself into a circle of wine professionals, connoisseurs, and oenophiles and you’ll generally hear something along the lines of this: “If we...
Read More
The Pyramid of Influence is an excellent comprehension tool for understanding wine buyers. As the Emetry data science and analytics teams zero in our focus…
I have always maintained that a data-driven culture has an important place at the table. In my time in a workplace, I’ve been incredibly fortunate to have so many quants...
Read More