Don’t Blob Market, Just Don’t A blob is an amorphous mass. A single unstructured entity without form or clear function. That’s how Blob Marketing works.…
Pix TeamJuly 24, 2020
Putting Staff to Work on Creating Long-Term Value for Your Brand We have heard from many wineries and clients looking for ways to deploy their…
Pix TeamApril 6, 2020
Using Data is Not Just a Starting Point My educational background is deeply steeped in research methodology, testing and measurement, and data-based decision making. This…
Sara RedahanFebruary 24, 2020
Forget the Marketing Funnel The traditional idea of the customer journey is focused on the concept of the customer funnel. Driving a customer from awareness…
Sara RedahanFebruary 17, 2020
Build Sustainability into Serving and Retaining Your Customers In the last few years, wineries have been inundated with marketing terms. There’s been lots of talk…
Pix TeamFebruary 10, 2020
Understanding Analytics Data consumption, manipulation, and decision-making are making their way into the everyday lexicon of the wine industry. The forward movement into the world…
Sara RedahanJanuary 27, 2020
What if we told you that minimal intervention within the customer journey could lead to a 26% lift in orders? Our data anayltics team discovered…
Pix TeamDecember 31, 2019
Customer Profiling There are many methods and techniques you can use to understand your customers, and customer profiling is arguably one of the most popular…
Pix TeamMay 20, 2019
“What does personalization really mean?” Long gone are the days when adding a *|FNAME|* merge field to your email or mailer was the equivalent of…
Pix TeamJanuary 29, 2019
