Don’t Blob Market, Just Don’t A blob is an amorphous mass. A single unstructured entity without form or clear function. That’s how Blob Marketing works. A single email, text, social...
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How to Experiment and Automate Success We talk about all kinds of data principles to help you sell more wine. Experimental design, A/B testing, audience segmentation, multivariate testing, conversion rate...
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Putting Staff to Work on Creating Long-Term Value for Your Brand We have heard from many wineries and clients looking for ways to deploy their staff during these uncertain times....
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Using Data is Not Just a Starting Point My educational background is deeply steeped in research methodology, testing and measurement, and data-based decision making. This grounding in research design has...
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Forget the Marketing Funnel The traditional idea of the customer journey is focused on the concept of the customer funnel. Driving a customer from awareness and interest down into a...
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Build Sustainability into Serving and Retaining Your Customers In the last few years, wineries have been inundated with marketing terms. There’s been lots of talk of Customer Journeys, Marketing Automation,...
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Understanding Analytics Data consumption, manipulation, and decision-making are making their way into the everyday lexicon of the wine industry. The forward movement into the world of data means a bright...
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What if we told you that minimal intervention within the customer journey could lead to a 26% lift in orders? Our data anayltics team discovered there are measurable pivotal points...
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Customer Profiling There are many methods and techniques you can use to understand your customers, and customer profiling is arguably one of the most popular of them. While there are...
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“What does personalization really mean?” Long gone are the days when adding a *|FNAME|* merge field to your email or mailer was the equivalent of…