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Strategy

July 24, 2020
0

“Blob Marketing” is DTC Malpractice

By Pix Team | DTC, Segmentation, Strategy, Wine Marketing
Don’t Blob Market, Just Don’t A blob is an amorphous mass. A single unstructured entity without form or clear function. That’s how Blob Marketing works. A single email, text, social...
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July 8, 2020
0

Nail It and Scale It

By Pix Team | Analytics, Strategy, Wine Marketing
How to Experiment and Automate Success We talk about all kinds of data principles to help you sell more wine. Experimental design, A/B testing, audience segmentation, multivariate testing, conversion rate...
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April 6, 2020
0

Deploying Staff when your Tasting Room is Closed

By Pix Team | DTC, Strategy, Wine Marketing
Putting Staff to Work on Creating Long-Term Value for Your Brand We have heard from many wineries and clients looking for ways to deploy their staff during these uncertain times....
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February 24, 2020
0

Propel Growth with Experimental Design

By Sara Redahan | Analytics, DTC, Strategy
Using Data is Not Just a Starting Point My educational background is deeply steeped in research methodology, testing and measurement, and data-based decision making. This grounding in research design has...
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February 17, 2020
0

Identifying and Activating Intervention Strategies within DTC

By Sara Redahan | DTC, Strategy, Wine Marketing
Forget the Marketing Funnel The traditional idea of the customer journey is focused on the concept of the customer funnel. Driving a customer from awareness and interest down into a...
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February 10, 2020
0

Forget Complexity, Start with the Molecular Customer Journey

By Pix Team | DTC, Strategy, Wine Marketing
Build Sustainability into Serving and Retaining Your Customers  In the last few years, wineries have been inundated with marketing terms. There’s been lots of talk of Customer Journeys, Marketing Automation,...
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January 27, 2020
0

Predictive Analytics: Transforming Data into Answers

By Sara Redahan | Analytics, Strategy, Wine Marketing
Understanding Analytics Data consumption, manipulation, and decision-making are making their way into the everyday lexicon of the wine industry. The forward movement into the world of data means a bright...
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December 31, 2019
0

The Dødsing Point Can Improve Customer Retention

By Pix Team | Analytics, DTC, Strategy
What if we told you that minimal intervention within the customer journey could lead to a 26% lift in orders? Our data anayltics team discovered there are measurable pivotal points...
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May 20, 2019
0

Customer Profiling, Why Knowing Location Matters

By Pix Team | Analytics, Strategy, Wine Marketing
Customer Profiling There are many methods and techniques you can use to understand your customers, and customer profiling is arguably one of the most popular of them. While there are...
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January 29, 2019
0

Personalization: Using data to improve every aspect of the customer experience

By Pix Team | DTC, Strategy, Wine Marketing

“What does personalization really mean?” Long gone are the days when adding a *|FNAME|* merge field to your email or mailer was the equivalent of…

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ABOUT PIX

Pix is a wine discovery platform that helps wine consumers find the right bottle: If they’re looking for a specific wine, we’ll guide them to it, or to a great alternative. If they’re exploring a region or variety, we’ll find benchmark bottles in the price range they specify. Pix locates bottles for in person pick-up or delivery. Set to launch in Spring 2021, Pix is a better way to find and buy wine.

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1040 Main Street, Ste. 300
Napa, CA 94559

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