Redefining the Tasting Room Model We live in strange times. Over the last decade, we’ve experienced earthquakes, multiple giant fires, and now a pandemic. Our industry has been blessed with...
Read More
2019 Consumer Engagement Trends for the Top White Wine A couple of weeks ago we analyzed and reported on the consumer engagement trends for the…
At Emetry, we spend a lot of time looking at data that can tell stories about how consumers are engaging with wine brands. For this…
With the weather warming up and wine varietal seasonalities kicking into play, we’re taking a look at how consumers talk about Sauvignon Blanc. Wine Enthusiast…
Measuring Consumer Engagement of Wine Varietals In our work with wine brands, we study consumer engagement across the entire spectrum of wine varietals. Recently, our…
The Journey into Wine Begins with Engagement Immerse yourself into a circle of wine professionals, connoisseurs, and oenophiles and you’ll generally hear something along the lines of this: “If we...
Read More