How to Experiment and Automate Success We talk about all kinds of data principles to help you sell more wine. Experimental design, A/B testing, audience segmentation, multivariate testing, conversion rate...
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NAPA, CALIFORNIA, MAY 2020: Emetry is thrilled to announce a partnership long in the making. 5forests, a marketing agency that helps wineries grow, and Emetry, a consumer insights software solution,...
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Segmenting Customers by Geographic Location As a company, we imagine and develop software to perform critical functions to help our customers succeed. However, who could have possibly imagined a global...
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Garbage In, Garbage Out (GIGO) “Garbage in, garbage out” is a term I learned shortly after joining Emetry. Although I did not have a catchy phrase for it before joining,...
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Focusing on the wrong metrics is Damaging to Your Data Understanding Our last several blog posts focused on layering in complexity when using data-born insights to drive campaigns and interventions....
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Using Data is Not Just a Starting Point My educational background is deeply steeped in research methodology, testing and measurement, and data-based decision making. This grounding in research design has...
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Understanding Analytics Data consumption, manipulation, and decision-making are making their way into the everyday lexicon of the wine industry. The forward movement into the world of data means a bright...
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What if we told you that minimal intervention within the customer journey could lead to a 26% lift in orders? Our data anayltics team discovered there are measurable pivotal points...
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2019 Consumer Engagement Trends for the Top White Wine A couple of weeks ago we analyzed and reported on the consumer engagement trends for the…
At Emetry, we spend a lot of time looking at data that can tell stories about how consumers are engaging with wine brands. For this…