Focusing on the wrong metrics is Damaging to Your Data Understanding Our last several blog posts focused on layering in complexity when using data-born insights to drive campaigns and interventions....
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Using Data is Not Just a Starting Point My educational background is deeply steeped in research methodology, testing and measurement, and data-based decision making. This grounding in research design has...
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Forget the Marketing Funnel The traditional idea of the customer journey is focused on the concept of the customer funnel. Driving a customer from awareness and interest down into a...
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Understanding Analytics Data consumption, manipulation, and decision-making are making their way into the everyday lexicon of the wine industry. The forward movement into the world of data means a bright...
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