Napa, California, November 2, 2020: Emetry, an analytics software platform for the wine industry, has announced the appointment of Erica Duecy to Chief Content Officer. Duecy will oversee content and...
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Don’t Blob Market, Just Don’t A blob is an amorphous mass. A single unstructured entity without form or clear function. That’s how Blob Marketing works. A single email, text, social...
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How to Experiment and Automate Success We talk about all kinds of data principles to help you sell more wine. Experimental design, A/B testing, audience segmentation, multivariate testing, conversion rate...
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NAPA, CALIFORNIA, MAY 2020: Emetry is excited to announce their collaboration with Commerce7, a commerce system for the alcohol industry. Together, Commerce7 and Emetry, a data analytics software solution, are...
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NAPA, CALIFORNIA, MAY 2020: Emetry is thrilled to announce a partnership long in the making. 5forests, a marketing agency that helps wineries grow, and Emetry, a consumer insights software solution,...
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Finding the Path Forward These are the most challenging times the wine industry has faced since Prohibition. It has exposed the weaknesses and strengths of our systems, revealed the good...
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Segmenting Customers by Geographic Location As a company, we imagine and develop software to perform critical functions to help our customers succeed. However, who could have possibly imagined a global...
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Putting Staff to Work on Creating Long-Term Value for Your Brand We have heard from many wineries and clients looking for ways to deploy their staff during these uncertain times....
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Emetry is Here for You We are all feeling a little rocked by COVID-19. There is a lot of uncertainty about what's ahead. Emetry is here to do whatever we...
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Build Sustainability into Serving and Retaining Your Customers In the last few years, wineries have been inundated with marketing terms. There’s been lots of talk of Customer Journeys, Marketing Automation,...
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