In the News

Consumers Are Still Trading Up on Wine in the Covid Era, But the Wins Are Uneven

Consumers Are Still Trading Up on Wine in the Covid Era, But the Wins Are Uneven

Courtney Schiessl - Vinepair

Five Biggest Mistakes Wineries Make When It Comes to Digital Marketing

Five Biggest Mistakes Wineries Make When It Comes to Digital Marketing

Brooke Herron - The Buyer

Wine Goes Back To The Future: Old-Fashioned Customer Service In The Age Of Information Technology (Part 2)

Vinimark Podcast

Wine Goes Back To The Future: Old-Fashioned Customer Service In The Age Of Information Technology (Part 1)

Vinimark Podcast

Digital Hub: The Buyer’s new guide to latest digital trends & insights

Digital Hub: The Buyer’s new guide to latest digital trends & insights

Richard Siddle - The Buyer

What the Tech with Emetry

Cellr Blog

The Business of Wine: Wine Tech and Innovation

August 11, 2020

Paul Mabray & Polly Hammond on Helping the Wine Industry go Digital

August 3, 2020

Tablas Creek Instagram Live with Paul Mabray

Tablas Creek Instagram Live with Paul Mabray

July 31, 2020

Wineries Scramble for Digital Marketing Tools in Pandemic

Wineries Scramble for Digital Marketing Tools in Pandemic

Jeff Quackenbush - The North Bay Business Journal

How California Wine Country vintners, restaurants are using data to navigate the coronavirus business world

How California Wine Country vintners, restaurants are using data to navigate the coronavirus business world

Shana Bull - North Bay Business Journal

Report: The Future of Wine Tourism Webinar

Report: The Future of Wine Tourism Webinar

Destinate News

It‘s Time for New Wine Sales Strategies

It‘s Time for New Wine Sales Strategies

Sustainable Winegrowing with Vineyard Team

Meet Paul Mabray – The Digital Wizard of Wine

Meet Paul Mabray – The Digital Wizard of Wine

Jeff Slater - The Marketing Sage

One Step Beyond Conference

One Step Beyond Conference

The Buyer

Coronavirus wine: Wineries turn to online sales to avoid getting crushed by the COVID-19 pandemic

Coronavirus wine: Wineries turn to online sales to avoid getting crushed by the COVID-19 pandemic

Jessica Guynn - USA TODAY

Five takeaways from the Future of Wine Tourism webinar

Five takeaways from the Future of Wine Tourism webinar

Mariette Du Toit-Helmbold - Destinate

Ingredient Labeling May Soon Show Up On Your Favorite Wine

Ingredient Labeling May Soon Show Up On Your Favorite Wine

Thomas Pellechia - Forbes

Embracing the Digital Future and Being a Good Human with Paul Mabray

Embracing the Digital Future and Being a Good Human with Paul Mabray

The Alexi Cashen Podcast

Coronavirus’ Continued Impact On The Wine Industry

Coronavirus’ Continued Impact On The Wine Industry

Liza B. Zimmerman - Forbes

The Wine Makers – Paul Mabray, Emetry

The Wine Makers – Paul Mabray, Emetry

The Wine Makers Podcast

By the Numbers

By the Numbers

The Real Business of Wine

Podcasts for Every Wine Lover from Beginner to Expert

Podcasts for Every Wine Lover from Beginner to Expert

Wine Enthusiast

How The Wine World Is Coping With Coronavirus

How The Wine World Is Coping With Coronavirus

Amanda Barns - The Circular

Covid-19 Conversations: Paul Mabray on How Businesses Can Take Care of Their Ecommerce Customers

Covid-19 Conversations: Paul Mabray on How Businesses Can Take Care of Their Ecommerce Customers

Vinepair

Coronavirus Again Exposes Fragility of Hospitality Driven Wine Business

Coronavirus Again Exposes Fragility of Hospitality Driven Wine Business

Wine Industry Advisor

Creative Ways Wineries Can Market Their Business During This Pandemic

Creative Ways Wineries Can Market Their Business During This Pandemic

Shana Bull - Digital Storytelling

Digital Transformation of the Wine Industry

Digital Transformation of the Wine Industry

Tonya Hall - ZDNet

One Step Beyond Inspires Drinks Industry to get out of its Comfort Zone

One Step Beyond Inspires Drinks Industry to get out of its Comfort Zone

Richard Siddle - The Buyer

Wine Industry’s Digital Godfather

Wine Industry’s Digital Godfather

The Stories Behind Wine Podcast

Wine Industry Veteran Shares Secrets

Wine Industry Veteran Shares Secrets

Wine Industry Advisor

A Chat with Paul Mabray, CEO of Emetry: Providing Wine Analytics to the Wine Industry

Bottles Nation Podcast

Silicon Valley Bank Predicts 2020 Will Bring the Best Wine Values in 20 Years for US Wine Consumers

Silicon Valley Bank Predicts 2020 Will Bring the Best Wine Values in 20 Years for US Wine Consumers

PR Newswire

One Step Beyond 2020: Joe Fattorini on ‘People, Ideas & then Machines’

Joe Fattorini - The Buyer

Digital Darwinism Imminent: Wineries Must Invest in Digital or Perish

Digital Darwinism Imminent: Wineries Must Invest in Digital or Perish

Wine Industry Advisor

At 2019 Close, Wine Marketing—Past And Future—Is Tied To Social Media

At 2019 Close, Wine Marketing—Past And Future—Is Tied To Social Media

Thomas Pellechia - Forbes

Wine Apps That Will Make Life Easier

Wine Apps That Will Make Life Easier

L.M. Archer - Meininger's Wine Business International

The Wine Makers Podcast with Paul Mabray

The Wine Makers Podcast with Paul Mabray

The Wine Maker

Amazon Could Disrupt Direct to Consumer Sphere for Napa Wineries

Sarah Klearman - Napa Valley Register

Interpreting Wine Podcast Ep 348

Interpreting Wine Podcast Ep 348

Lawrence Francis - Interpreting Wine

“L’inverno del Vino è alle Porte”: così Paul Mabray, “guru” Della Trasformazione Digitale del Vino

“L’inverno del Vino è alle Porte”: così Paul Mabray, “guru” Della Trasformazione Digitale del Vino

Wine News

What’s Next for Wine? Head to wine2wine Conference 2019

What’s Next for Wine? Head to wine2wine Conference 2019

Richard Siddle - The Buyer

How Market Research and Data Can Help You

Reka Haros - Reframe Wine

How Market Research And Data Can Help You

Reka Haros - Reframe Wine

How Sick is our Golden Goose?

How Sick is our Golden Goose?

Napa Valley Register - George Caloyannidis

On Coravin: Domaine Bousquet: Pioneering Sustainability in Argentina’s Mendoza Wine Region

On Coravin: Domaine Bousquet: Pioneering Sustainability in Argentina’s Mendoza Wine Region

History & Wine

Why Wine Country isn’t attracting Millennials

San Francisco Chronicle - David Ferry

Spirits Trends In The Year Ahead

Spirits Trends In The Year Ahead

Forbes - Liza B. Zimmerman

The Latest Drinks Trends

The Latest Drinks Trends

Forbes - Liza B. Zimmerman

Six Takeaways from Emetry’s Data Summit

Six Takeaways from Emetry’s Data Summit

WineBusiness.com - Cyril Penn

Oh Data My Data

Oh Data My Data

Podcast by Michael Wangbickler

The Must-Attend Conference

The Must-Attend Conference

Meininger's Wine Business International

“Market Places Eat Markets” (Thoughts On “Future-Proofing” Wine)

“Market Places Eat Markets” (Thoughts On “Future-Proofing” Wine)

1 Wine Dude

Is pushing wine into the digital age leaving too many behind?

The Buyer - Mike Turner

Paul Mabray: Wine’s Biggest Problem? Consumers Don’t Care About Wine…

Paul Mabray: Wine’s Biggest Problem? Consumers Don’t Care About Wine…

The Buyer - Richard Siddle

Australian Company Launches A Wine Label Translation Application

Australian Company Launches A Wine Label Translation Application

Forbes - Liza B. Zimmerman

Is “great” wine not enough?

Is “great” wine not enough?

SWIG - Julie Ann Kodmur

New App Says it will Translate Wine Labels

New App Says it will Translate Wine Labels

Decanter - Liza B. Zimmerman

How to Apply DTC Sensibilities to the 3-Tier System

How to Apply DTC Sensibilities to the 3-Tier System

Salisbury Creative Group

Paul Mabray Wine Tech Guru

Paul Mabray, Of Emetry.io, Reflects On The Court’s Recent Wine-Shipping Decision

Forbes - Liza B. Zimmerman

How the Supreme Court Decision Could Upend the US Wine Market

How the Supreme Court Decision Could Upend the US Wine Market

Meininger's Wine Business International

MUST 2019: Tackling and Finding Answers to Wine’s Biggest Issues

MUST 2019: Tackling and Finding Answers to Wine’s Biggest Issues

The Buyer - Richard Siddle

Court Rules in Favor of Retailers

Court Rules in Favor of Retailers

Forbes - Liza B. Zimmerman

It’s Alive! Augmented Reality Brings Labels to Life

It’s Alive! Augmented Reality Brings Labels to Life

Spirited

Two Wine Pros Weigh in on The State Of Wine Marketing and Sales

Forbes - Thomas Pellechia

Emetry Can ‘Slice-and-Dice’ a Winery’s Club Membership

Emetry Can ‘Slice-and-Dice’ a Winery’s Club Membership

Napa Valley Register - Henry Lutz

Winery Moneyball — Base hits and Home runs

Winery Moneyball — Base hits and Home runs

SpitBucket - Amber LeBeau

The Wine Industry Can And Should Be Doing More To Market To Gen X — And Everyone

The Wine Industry Can And Should Be Doing More To Market To Gen X — And Everyone

Forbes - Mike DeSimone and Jeff Jenssen

INTERVIEW: Using Data And Tech For Marketing In The Wine Industry

INTERVIEW: Using Data And Tech For Marketing In The Wine Industry

KSRO

Rely on the Numbers? Respected Napa Consultant Thinks it’s Vital for Wineries to Survive

Rely on the Numbers? Respected Napa Consultant Thinks it’s Vital for Wineries to Survive

The Press Democrat -Bill Swindel

Unified Symposium Tech Talk

Unified Symposium Tech Talk

WineBusiness.com - Stacy Briscoe

Winegrowers Instructed on ‘Future-Proofing’ Napa Wine in the Digital Age

Winegrowers Instructed on ‘Future-Proofing’ Napa Wine in the Digital Age

Napa Valley Register - Henry Lutz

Paul Mabray on the Search for the Wine Industry’s Holy Grail in 2019

Paul Mabray on the Search for the Wine Industry’s Holy Grail in 2019

The Buyer

Consumer Behavior Data Now Accessible for Efficient Wine Marketing

Wine Industry Advisor - Barbara Barrielle

Five Wine Businesses Recognized for Their Innovative Advances for the Wine Industry

Wine Industry Advisor

Making Big Data Work for Wine

Wine Industry Advisor - Kim Bradenfort

Wine Industry Digital Leader Paul Mabray Pulls No Punches

Thomas Pellechia - FORBES

Emetry and Delectable Announce New Partnership to Bring Greater Consumer Insights To Wine Brands

September 25, 2018

The Inbox Door Opener

The Inbox Door Opener

Rebecca Gibbs - Wine Business International

“A Crowded Field Of Apps Battles To Deliver Wine Across The U.S.”

Lisa B. Zimmerman - FORBES

“Top 100 Most Influential People in the U.S. Wine Industry”

Michael Cervin - INTOWINE.COM

Press Releases

Press Releases

Pix Builds an All-Star Team

Napa, CA — Wednesday, February 3, 2021 — Pix, the wine-discovery platform set to launch in Spring 2021, has appointed three industry stars to its…
Press Releases
Felicity Carter Joins Pix As Executive Editor
Press Releases
Erica Duecy Joins Emetry as Chief Content Officer
see all press releases