About Pix

Pix is the world’s first wine discovery platform with a simple matchmaking mission: to pair people with bottles that bring them joy. Maybe you’re looking for the perfect Prosecco to bring to a surprise party. Or you’re an unabashed cork dork hunting for that Slovenian stunner you sipped on vacation. With a surprisingly clever search engine, alongside bottle reviews and articles from trusted voices in wine, you’re just a click and a clink away from your new favorite bottle. 

Pix Website Mockup

Our Commitment to the World

Our Mission

To connect people with wine.

Our mission is as simple as it is essential. We exist to connect as many people to the world of wine as we can. We’re here to build a bigger tent for wine, and to invite everyone inside.

Our Vision

A wine world that welcomes everyone,
no matter what they want from wine.

If we accomplish our goals, we’ll have grown the ranks of wine lovers everywhere, shown more people that there’s a place for them in wine, while at the same time helping producers and retailers be successful. In other words, we’re changing the world of wine for the better. 

The People Behind Pix

The Pix team comes from across the world of wine and technology.

Paul Mabray


Photo of Matt Franklin, CTO

Matt Franklin


Michael McGregor


Photo of Erica Duecy, Chief Content Officer

Erica Duecy

Chief Content Officer

Photo of Joe Fattorini, Trade Director

Joe Fattorini

Managing Director, Trade

Photo of Leslie Yake, VP of Product

Leslie Yake

VP, Product

Photo of Steve Blackmon, VP of Data Science

Steve Blackmon

VP, Data Science

Photo of Erica Gomez, Director of Marketing

Erica Gomez

Director of Marketing

Felicity Carter

Executive Editor

Photo of Sara Redahan

Sara Redahan

Director of Analytics

Ellen Koch

Marketing Manager

Yash Gad

Data Scientist

Photo of Bill Langley, Data Engineer

Bill Langley

Data Engineer

Marc O'Cleirigh

Lead Front-End Engineer

David Round MW

Head of Wine

Daniel Zapata

Full Stack Engineer

Alan Garcia

Data Engineer

Kristen Muir

National Sales Director

Allison Kahler

Art Director

Janice Williams

Janice Williams

Senior Staff Writer

A photo of Victoria Franklin

Victoria Franklin

Quality Assurance

Genessa Hager

Human Resources

Board of Directors

Jeff O'Neill

Jeff O'Neill

CEO O'Neill Vintners

Andrea Johnston

Chief Revenue Officer (CRO) at Corel Corporation

Jeff Seibert

Co-founder of Digits

Peter Lamm


Board Advisor

Nancy Schoendorf

Managing Partner, Mohr Davidow Ventures

Board of Advisors

Photo of Alder Yarrow

Alder Yarrow

Industry Veteran

Amy Hoopes

Chief Strategy and Growth Officer at The Wine Group

Dale Stratton

Wine Industry Digital Insights Veteran

Our Commitment to our Customers

As a Pix customer, you have the right to:


No matter who you are or what you want from wine, our products, people, and services are dedicated to making sure you get what you want and need. If you drink wine you are part of our crew, and we will welcome you with open arms.


We strive to list only wines that are actually available for sale at their real prices, and we will not work with any retailer that tries to game our system. We have a zero tolerance policy for bait and switch retailing. We will clearly mark any sponsored product or content, and ensure we always have more unbiased editorial than paid advertising. We will never earn a dollar at the expense of either our consumers or our trade partners’ trust.


We will provide the most accurate and complete information about a product as we possibly can, including but especially its price. We will provide any and all non-private data that our customers (both consumers and trade) need to make the best decisions possible. 


We will always adhere to the strictest standards of privacy and information sharing, refusing to sell or share individual or private customer information or data under any circumstances.


Our job is connecting you to wine. Whether it’s a specific wine you’re searching for, or a wine we can suggest to meet your needs, everything we do is focused on matching people with the bottles that will make them happy.


If something goes wrong, we will make it right. Customers can always talk to a human being, including our CEO, and expect that we do the right thing, no matter what. There is nothing more important to us than the success of our customers. 

Our Commitment to our Community

Diversity and Inclusion

As a company, we aspire to the highest standards of diversity and inclusion. The wine industry has historically faced challenges providing equal opportunities to all individuals, regardless of race, ethnicity, age, gender, religion, sexual orientation, gender identity, gender expression, disability, economic status, and other diverse backgrounds. 

With that in mind, we have proactively adopted a DEI (Diversity, Equity, and Inclusion) plan to guide our thinking and actions as we build a new kind of wine technology company. Our DEI plan is not a one-and-done template. It is a continual journey steered by the views of our employees, the people we partner with, and the feedback of objective, external advisors.

At Pix, we believe that inclusion unlocks innovation. We embrace the power of diverse perspectives, and seek to elevate people in the industry who are driving positive change. Our goal is to make Pix accessible for wine enthusiasts from all backgrounds, and to contribute to a more equitable future for the wine industry.”

- Paul Mabray, Pix CEO

Our Actions

Inclusive companies don’t happen passively; they take deliberate, conscious action. We have built Pix with inclusion at the heart of what we do. As we work to build a business that benefits all parts of the wine industry, these are the first steps we’re taking:

Management trainings focused on leading diverse and inclusive teams

We have explored impactful and sustainable ways business can incorporate diversity, equity and inclusion. Importantly, we have also learned about our own values and biases so that, as a team, we can ensure we lead the business inclusively, and with integrity.

Developing a website that is accessible for those with unique impairments

We have partnered with AccessiBe to improve the web accessibility of our products so that everyone, with or without disabilities, can enjoy what we have to offer.

Sourcing diverse suppliers, writers, and wine professionals, providing a platform for a broad spectrum of voices

Have a suggestion for someone we should be working with? Email us at hi@pix.wine

Building a team with diverse talent

Finding diverse talent in the industries of wine and tech has its challenges. But we are committed to attracting and retaining the best talent possible, working with advisors and partners to develop policies and practices to ensure that people from all backgrounds know about Pix and see it as a great place to work.

Join the Movement